Our campaign is built on the belief that Escondido deserves proactive, transparent, and community-centered leadership. From housing and homelessness to public safety and economic growth, we are focused on long-term solutions that prioritize the people who live and work in our city.

Escondido is currently facing a homelessness crisis exacerbated by fiscally irresponsible policies and a refusal to collaborate with regional partners. By rejecting the "Housing First" model required by the State of California, our city has made itself ineligible for millions of dollars in state and federal funding.

• Housing First Approach: Adopt a national strategy that treats housing as a fundamental right, providing permanent, secure housing first alongside tailored support services to address underlying issues like mental health or substance abuse.
• Preventing Displacement: Prioritize the use of HOME and CDBG funds for rental assistance programs like Tenant-Based Rental Assistance (TBRA) to help families stay in their homes before they fall into homelessness.
• Regional Collaboration: Re-engage with the County and State to access funding for clearing encampments and building sustainable shelter solutions, moving away from the "Escondido First" rhetoric that has left our city to shoulder costs alone.

While luxury housing continues to be permitted, Escondido is failing its teachers, first responders, and middle-class families. As of 2026, the city has only met 6% of its state-mandated goal for moderate-income housing units.

• Inclusionary Housing: Explore an Inclusionary Housing Ordinance, similar to successful models in San Diego, requiring developers to set aside a percentage of units for workforce housing for at least 55 years.
• Protect Mobile Home Parks: 
• Accountability for Funds: Ensure federal HUD funds are spent transparently and on schedule, rather than allowing critical grants to expire due to administrative delays.

True public safety is built on a foundation of trust between residents and local institutions. When our community fears the police, they stop reporting crimes, making everyone less safe.

• Community-Based Strategies: Shift toward preventative, community-focused strategies that address petty crime and loitering while improving quality of life for all residents.
• Supporting Our Officers: We will provide our officers with the leadership and clear communication they need to do their jobs effectively without alienating the community they serve.

For years, the City Council has maintained a contract allowing ICE to use city-owned facilities—a decision that has damaged community trust, particularly among our Latino residents.

• Canceling the Contract: We will move to cancel the city’s contract with ICE to uphold local values and ensure all residents feel safe interacting with city government.
• Transparent Leadership: Instead of dismissing concerned residents as "activists," we will hold meaningful community forums to address immigration concerns and build a more inclusive Escondido.

We support expanding recreational opportunities, but we do not support destroying our existing green spaces to do so. The proposed three-sheet ice complex at Kit Carson Park is a good project in the wrong location.

• Save Kit Carson Park: Oppose the displacement of youth soccer and softball programs. Our city is already "under-parked," and we cannot afford to lose prime public parkland to commercial developments.
• Demand Public Review: Any long-term lease of public land must undergo a full CEQA environmental analysis and meaningful public review before any binding commitments are signed.
• Alternative Locations: Advocate for placing the ice facility in commercial or redevelopment zones that do not sacrifice existing community recreational space.

Escondido must be proactive in attracting diverse commerce to generate the sales tax revenue needed to fund essential city services.

• A Regulated Cannabis Industry: Bring the cannabis and hemp industries to Escondido through a phased licensing approach. This will create a new revenue stream that can be reinvested into youth programs, education, and the communities most impacted by the "War on Drugs".
• Small Business Support: Streamline the city's permitting process to make it faster and cheaper for small businesses to open and thrive in our city.

Protecting our natural resources is vital for the health and safety of future generations. Escondido once led San Diego County in climate planning, but the current leadership has let that go by the wayside.

• Restoring Accountability: Recommit the City to implementing and enforcing the Climate Action Plan through measurable benchmarks, annual progress reports, and transparent public oversight.
• Reducing Costs for Residents: Expand energy efficiency, renewable energy, and water conservation initiatives that help lower utility costs for families and small businesses while reducing environmental impacts.
• Smart Growth & Infrastructure: Ensure future development aligns with the City's climate goals by investing in sustainable transportation, modern infrastructure, and responsible land-use planning.